How it started
Picture this: a staggering amount of food goes to waste in France every year—nearly 10 million tons, equivalent to 150 kg per person annually. Shocking, right? But the truly remarkable part is that about 30% of this waste happens at the production stage, where perfectly edible goods are discarded even before they have a shot at being sold.
The reason? Well, it's all due to some seemingly irrational norms set by the distribution giants, who prioritize their own convenience over reducing waste. They prefer simpler stocking processes or showcasing only the most visually pleasing vegetables, for example.
Enter Grégoire and his schoolmate, Sven Ripoche, who was working at The Fork. They were determined to create a new norm in France, one that allowed people to enjoy good food while also doing right by the planet. And that's how Bene Bono was born*.
*Fun fact: Initially, the company was known as "Taste it," but a branding team intervened to bring Bene Bono to life.
In no time, these two found their missing puzzle piece: Claire Laurent, the logistics genius who solved complex puzzles just for fun (true story). And just like that, the team was complete, ready to embark on their entrepreneurial journey.